Messebau International

From Nuremberg to the world

The history of asfc is diverse – so are our customers. The company was originally founded by Dieter Scherer as a „graphic studio“ in Nuremberg, Germany. The craftsmanship and the attention to every detail shaped the company in its infancy, which turned into our key to success!

The company expanded quickly and we outgrew our original location and needed to move into our bigger current location in Fuerth. This is where Dieter Scherer built a new factory that is perfectly tailored to build your dream trade show booth.

With the growth of our company came new global costumers that quickly gave us international recognition within the industry. Since the early days, we now have facilities throughout the world.

In 2010, the next generation of Scherer’s stepped in and worked their way to the top. Stephan Scherer, who has been working his way up in the company for many years, took over the management team in Germany while his brother, Philipp Scherer, who learned the business from the ground up,  oversees the business in China.

Today, asfc offers a comprehensive range of services for trade shows and special events throughout North America, Europe, China and the rest of the world. Bottom line, no matter what your needs are worldwide, asfc is a reliable partner to get it done.


Our Company´s principle

Regardless of whether you use our full services for your trade show presence or the complete organization of your event, whether you work with us in partial projects or rely on our consulting quality, no matter what you ask us, we can promise you one thing: You will be able to rely on us all the time!

asfc is still a family owned company where mutual trust and uncomplicated direct communication have been a part of our long tradition to success. Our customers have appreciated it for over 40 years.


Associations and certifications

We are members of all major associations; and we are ISO9001 and ISO14001 certified.


AUMA – Ausstellungs- und Messe-Ausschuss der Deutschen Wirtschaft e.V. ,



OSP – Octanorm-Service-Partner.


asfc – atelier scherer fair consulting is certified

ISO 9001 (quality management)

ISO 14001 (environmental management).

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